Booking Growth
★ FeaturedReduce OTA Commissions: Save $26K/Year With Direct Bookings
Paying 20-25% to Viator and GetYourGuide? This step-by-step plan helps tour operators shift 50-70% of bookings to their own website.
Read guide→
01The Playbook
Tour operator marketing: the actual playbook.
Field notes from running Google Ads for tour operators. How to reduce Viator dependency, build a direct-booking channel, and rank in AI search, written by the operator doing the work.
02Start here
The three guides every operator should read first.
Foundational reads on the biggest revenue levers: OTA dependency, paid acquisition, and the booking system underneath it all.
Booking Growth
★ FeaturedGoogle Ads for Tour Operators: $800/Month to 28 Bookings
Step-by-step Google Ads setup with real budget-to-booking math. Campaign structure, keyword selection, and landing page tips for tour companies.
Read guide→
Tour Tech
★ FeaturedBokun vs FareHarbor vs Rezdy 2026 (Fee Calculator)
We did the math. See exact annual cost on Bokun, FareHarbor, Rezdy, Peek Pro and Checkfront, plus a free fee calculator.
Read guide→
03The library
Booking software pricing→All articles, newest first.
19 deep dives across Tour Tech, Booking Growth, and Automation. No fluff. No 2,000-word intros.
Booking Growth
Best Tour Operator Marketing Agency 2026 (Honest Comparison)
We compared 8 marketing agencies that work with tour operators, including ours. Specialist vs. generalist, evaluation criteria, and red flags to avoid.
10 min read
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Tour Tech
Bokun Pricing 2026: Real Fees, Plans & Hidden Costs Explained
Bokun's $49/mo + 1.5% structure looks simple, but the real cost depends on your OTA mix. Full breakdown of every fee, plus a free annual cost calculator.
9 min read
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Tour Tech
FareHarbor Pricing 2026: The 6% Fee Math (Real Cost Breakdown)
FareHarbor charges $0/month and ~6% per booking. The total cost depends entirely on your volume: full math, hidden fees, and when it's cheaper than Bokun or Rezdy.
10 min read
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Tour Tech
Rezdy Pricing 2026: Plans, Fees & The True Cost of Each Tier
Rezdy's three plans run $49–$249/month with 0% commission on direct bookings. Full breakdown of every tier, what changes, and when each makes sense.
9 min read
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Tour Tech
Peek Pro Pricing 2026: Free Plan vs Paid Tiers (Real Cost Math)
Peek Pro offers a free plan with 6% commission and paid tiers from $199/month with reduced fees. Full breakdown plus the dynamic pricing math.
9 min read
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Tour Tech
FareHarbor vs Rezdy 2026: True Cost Compared (Calculator)
Rezdy charges $49/mo + 0% on direct. FareHarbor charges $0/mo + 6% on every booking. See which actually costs less for your volume.
9 min read
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Tour Tech
FareHarbor vs Bokun 2026: Which Saves More? (Calculator)
FareHarbor's 6% fee vs Bokun's $49/mo + 1.5%. Real annual cost compared at every booking volume, with a free fee calculator.
8 min read
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Tour Tech
Rezdy vs Peek Pro 2026: Pricing & Fees Compared
Rezdy: $49-$249/mo, 0% on direct. Peek Pro: free + 6% commission. Side-by-side fee comparison plus free annual cost calculator.
8 min read
Read article→
Booking Growth
Reduce OTA Commissions: Save $26K/Year With Direct Bookings
Paying 20-25% to Viator and GetYourGuide? This step-by-step plan helps tour operators shift 50-70% of bookings to their own website.
10 min read
Read article→
Tour Tech
Bokun vs FareHarbor vs Rezdy 2026 (Fee Calculator)
We did the math. See exact annual cost on Bokun, FareHarbor, Rezdy, Peek Pro and Checkfront, plus a free fee calculator.
11 min read
Read article→
Booking Growth
Google Ads for Tour Operators: $800/Month to 28 Bookings
Step-by-step Google Ads setup with real budget-to-booking math. Campaign structure, keyword selection, and landing page tips for tour companies.
12 min read
Read article→
Tour Tech
7 Tour Checkout Fixes That Recover 40+ Lost Bookings/Month
60-70% of tour bookings are abandoned at checkout. These 7 UX fixes target the exact friction points costing you 40+ bookings every month.
8 min read
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Booking Growth
Tour Operator SEO: Long-Tail Keywords That Outrank OTAs
You can't outrank Viator for broad terms. But you can rank for hundreds of specific long-tail queries that drive direct bookings.
9 min read
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Automation
Email Marketing for Tour Operators: 5 Sequences That Convert
Tour operators with email lists convert past guests into repeat bookers at 5-15% rates, all commission-free. Here are the 5 sequences you need.
8 min read
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Booking Growth
Tour Pricing Psychology: 9 Tactics That Boost Revenue 10-25%
How you present prices, structure tiers, and frame value directly affects booking rates. These 9 psychology-backed tactics increase tour revenue.
8 min read
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Booking Growth
Get More Tour Reviews: Social Proof for 3x More Bookings
Tour operators with 100+ Google reviews get 3x more direct traffic. Here's how to build your review presence systematically.
7 min read
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Booking Growth
Tour Operator Marketing Calendar: 12-Month Playbook (2026)
Month-by-month marketing playbook: exactly when to run ads, send emails, publish content, and prepare for peak season.
9 min read
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Tour Tech
Schema Markup for Tour Operators: Rich Snippets & AI Citations
Implement TouristTrip and FAQPage schema to get rich snippets in Google and 20-30% higher CTR. Step-by-step with code examples.
10 min read
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Booking Growth
GEO for Tour Operators: Get Cited in ChatGPT & AI Overviews
Generative Engine Optimization helps your tours get recommended by ChatGPT, Perplexity, and Google AI Overviews, driving commission-free bookings.
9 min read
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