Booking Growth
★ FeaturedReduce OTA Commissions: Save $26K/Year With Direct Bookings
Paying 20-25% to Viator and GetYourGuide? This step-by-step plan helps tour operators shift 50-70% of bookings to their own website.
Read guide→
01The Playbook
Tour operator marketing — the actual playbook.
Field notes from running Google Ads for tour operators. How to reduce Viator dependency, build a direct-booking channel, and rank in AI search — written by the operator doing the work.
02Start here
The three guides every operator should read first.
Foundational reads on the biggest revenue levers — OTA dependency, paid acquisition, and the booking system underneath it all.
Booking Growth
★ FeaturedGoogle Ads for Tour Operators: $800/Month to 28 Bookings
Step-by-step Google Ads setup with real budget-to-booking math. Campaign structure, keyword selection, and landing page tips for tour companies.
Read guide→
Tour Tech
★ FeaturedBokun vs FareHarbor vs Rezdy 2026 (Fee Calculator)
We did the math. See exact annual cost on Bokun, FareHarbor, Rezdy, Peek Pro and Checkfront — plus a free fee calculator.
Read guide→
03The library
Booking software pricing→All articles — newest first.
19 deep dives across Tour Tech, Booking Growth, and Automation. No fluff. No 2,000-word intros.
Booking Growth
Best Tour Operator Marketing Agency 2026 (Honest Comparison)
We compared 8 marketing agencies that work with tour operators — including ours. Specialist vs. generalist, evaluation criteria, and red flags to avoid.
10 min read
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Tour Tech
Bokun Pricing 2026: Real Fees, Plans & Hidden Costs Explained
Bokun's $49/mo + 1.5% structure looks simple — but the real cost depends on your OTA mix. Full breakdown of every fee, plus a free annual cost calculator.
9 min read
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Tour Tech
FareHarbor Pricing 2026: The 6% Fee Math (Real Cost Breakdown)
FareHarbor charges $0/month and ~6% per booking. The total cost depends entirely on your volume — full math, hidden fees, and when it's cheaper than Bokun or Rezdy.
10 min read
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Tour Tech
Rezdy Pricing 2026: Plans, Fees & The True Cost of Each Tier
Rezdy's three plans run $49–$249/month with 0% commission on direct bookings. Full breakdown of every tier, what changes, and when each makes sense.
9 min read
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Tour Tech
Peek Pro Pricing 2026: Free Plan vs Paid Tiers (Real Cost Math)
Peek Pro offers a free plan with 6% commission and paid tiers from $199/month with reduced fees. Full breakdown plus the dynamic pricing math.
9 min read
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Tour Tech
FareHarbor vs Rezdy 2026: True Cost Compared (Calculator)
Rezdy charges $49/mo + 0% on direct. FareHarbor charges $0/mo + 6% on every booking. See which actually costs less for your volume.
9 min read
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Tour Tech
FareHarbor vs Bokun 2026: Which Saves More? (Calculator)
FareHarbor's 6% fee vs Bokun's $49/mo + 1.5%. Real annual cost compared at every booking volume — with a free fee calculator.
8 min read
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Tour Tech
Rezdy vs Peek Pro 2026: Pricing & Fees Compared
Rezdy: $49-$249/mo, 0% on direct. Peek Pro: free + 6% commission. Side-by-side fee comparison plus free annual cost calculator.
8 min read
Read article→
Booking Growth
Reduce OTA Commissions: Save $26K/Year With Direct Bookings
Paying 20-25% to Viator and GetYourGuide? This step-by-step plan helps tour operators shift 50-70% of bookings to their own website.
10 min read
Read article→
Tour Tech
Bokun vs FareHarbor vs Rezdy 2026 (Fee Calculator)
We did the math. See exact annual cost on Bokun, FareHarbor, Rezdy, Peek Pro and Checkfront — plus a free fee calculator.
11 min read
Read article→
Booking Growth
Google Ads for Tour Operators: $800/Month to 28 Bookings
Step-by-step Google Ads setup with real budget-to-booking math. Campaign structure, keyword selection, and landing page tips for tour companies.
12 min read
Read article→
Tour Tech
7 Tour Checkout Fixes That Recover 40+ Lost Bookings/Month
60-70% of tour bookings are abandoned at checkout. These 7 UX fixes target the exact friction points costing you 40+ bookings every month.
8 min read
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Booking Growth
Tour Operator SEO: Long-Tail Keywords That Outrank OTAs
You can't outrank Viator for broad terms. But you can rank for hundreds of specific long-tail queries that drive direct bookings.
9 min read
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Automation
Email Marketing for Tour Operators: 5 Sequences That Convert
Tour operators with email lists convert past guests into repeat bookers at 5-15% rates — all commission-free. Here are the 5 sequences you need.
8 min read
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Booking Growth
Tour Pricing Psychology: 9 Tactics That Boost Revenue 10-25%
How you present prices, structure tiers, and frame value directly affects booking rates. These 9 psychology-backed tactics increase tour revenue.
8 min read
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Booking Growth
Get More Tour Reviews: Social Proof for 3x More Bookings
Tour operators with 100+ Google reviews get 3x more direct traffic. Here's how to build your review presence systematically.
7 min read
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Booking Growth
Tour Operator Marketing Calendar: 12-Month Playbook (2026)
Month-by-month marketing playbook — exactly when to run ads, send emails, publish content, and prepare for peak season.
9 min read
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Tour Tech
Schema Markup for Tour Operators: Rich Snippets & AI Citations
Implement TouristTrip and FAQPage schema to get rich snippets in Google and 20-30% higher CTR. Step-by-step with code examples.
10 min read
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Booking Growth
GEO for Tour Operators: Get Cited in ChatGPT & AI Overviews
Generative Engine Optimization helps your tours get recommended by ChatGPT, Perplexity, and Google AI Overviews — driving commission-free bookings.
9 min read
Read article→
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