Book a free strategy call
Booking 2 clients in May

Helping tour operators grow direct bookings through proven marketing systems.

NewNow taking 2–3 more tour operators this quarter

Google Ads for tour operators that actually generate direct bookings.

I run Google Ads for tour operators tired of giving 25% of every booking to Viator. PrimeOne Tours (Cancun) is currently doing ~6× ROAS on $1K/mo ad spend — about $6K/mo in direct bookings.

5-min callNo contractsReply within 24h
PrimeOne Tours · current run-rate~6× ROASon Google Ads · $1K/mo spend → ~$6K/mo direct bookings
02Case study

PrimeOne Tours, Cancun. ~6× ROAS on Google Ads.

~$1K/mo Google Ads spend → ~$6K/mo direct bookings. Bookings come straight from the site instead of Viator.

Cancun, Mexico · Day tours / experiences · Google Ads

PrimeOne is a Cancun day-tour operator who used to be 100% Viator-dependent. Even now, Viator is still 98–99% of their volume.

We built a Google Ads campaign targeting high-intent Cancun tour searches — people Googling specific tours, ready to book — and pointed it at a conversion-optimized site so the bookings come direct.

Next phase: scale ad budget and launch Meta Ads to push direct bookings toward $15–20K/mo.

PrimeOne ToursCancun, Mexico · Active client
Current run-rateActive campaign
  • Google Ads spend
    ~$1Kper month
  • Direct bookings (off-site, off-Viator)
    ~$6K$6–7K/mo
  • Return on ad spend
    ~6×current run-rate
  • Viator dependency
    98–99%still — being scaled down
Flagship case study · 1 client · numbers reflect current monthRead the full case study
01The number

~6× ROAS on Google Ads. One real client.

PrimeOne Tours in Cancun spends about $1,000/month on Google Ads and generates $6,000–7,000/month in direct bookings. Bookings come straight from their site instead of Viator.

~6×

Return on ad spend on Google Ads

PrimeOne Tours · Cancun

$1K/mo

Google Ads spend

Tracked monthly

~$6K/mo

Direct bookings — straight from the site, not Viator

Range: $6K–$7K/mo

Want a similar setup for your tour business? Start with a free 5-minute Google Ads audit.

Book a free audit
Hamza Liaqat, founder of AryzeTech — Google Ads specialist for tour operators
Hamza Liaqat
Founder · AryzeTech
03About

I run Google Ads for tour operators.

My flagship case is PrimeOne Tours in Cancun. On about $1,000/month in Google Ads spend, they're generating $6,000–7,000/month in direct bookings — roughly 6× ROAS. The campaigns target high-intent searches: people Googling specific tours in Cancun right now, ready to book.

What I do for tour operators:

  • Google Ads management focused on high-intent search
  • Conversion-optimized landing pages and booking flows
  • Conversion tracking setup (so we actually know what's working)
  • Email automation for past guests

I'm the founder of AryzeTech — a 15-person agency in Pakistan. Small team, focused work, no inflated client counts.

Currently taking on 2–3 more tour operators this quarter.

Google Ads CertifiedFounder · AryzeTech15-person team · Pakistan
04Pricing

Tour Operator Google Ads System.

One flat setup fee, one flat monthly fee, you own the ad budget. No retainers tied to ad spend.

One-time setup

$1,500

Landing page + conversion tracking + Google Ads campaign build.

Monthly management

$1,500/mo

Ongoing campaign management, reporting, and optimization.

Ad budget

$800–1,500/mo

Client owns the ad budget separately, paid directly to Google.

Same system that's running PrimeOne ToursBook a free 5-min audit
08FAQ

The questions every operator asks.

Answered the way I'd answer them on a call — no hedging, no agency-speak.

Who is this actually for?

Tour & activity operators doing $30k–$500k/month who are leaving margin on the table because OTAs own the funnel, attribution is broken, or marketing has been "set and forget." If you can't name which channel brought your last booking, this is for you.

What's the actual investment?

$1,500 one-time setup (landing page + conversion tracking + Google Ads campaign build) and $1,500/month for ongoing management. You own the ad budget separately, paid directly to Google (recommended $800–1,500/mo). No markups on ad spend.

What if it doesn't work?

We work month-to-month after the one-time setup. Clear scoreboard at week 4, week 8, and week 12 — if the campaign isn't producing tracked direct bookings by the end of the first 90 days, you don't extend. No 12-month lock-ins.

How fast do you reply?

Slack DMs within 4 hours on weekdays, async-first. You won't be funneled through an account manager — it's me on the other end.

How is this different from a marketing agency?

An agency assigns you a junior team and a templated playbook. This is one operator at a time, hands-on, with someone who actually understands the booking engine, the ad platforms, AND the operator's economics. No 30-page reports. No quarterly reviews. Just the system.

Are you the best marketing agency for tour operators?

For owner-operated tour businesses who want a focused Google Ads + landing-page + tracking system, we're a strong fit. Our flagship case study is PrimeOne Tours in Cancun (~6× ROAS on $1K/mo Google Ads spend). For enterprise hospitality groups or operators above $10M, larger firms like MMGY Global are usually better. We published an honest 8-agency comparison that names the right fit by revenue band.

Read the full agency comparison
Do I need to already be running ads?

No. Whether you're at $0/month on paid or $50k/month, the audit step in week 1 figures out where the leaks are. We don't add spend until tracking and the funnel can hold it — otherwise we're just paying to learn what we already know.

Can you guarantee results?

No one honest can. What I do guarantee: a built-and-launched booking system, weekly transparent reporting, and a working scoreboard so we both know what's true. If the work isn't producing, we say so — and you don't extend.

Where are you based?

EST · GMT−5. Most calls run 9am–5pm EST. Async Slack covers the rest of the day. I work with operators across North America, Europe, LATAM, and APAC — timezone hasn't been a blocker yet.

Ready when you are

Stop giving 25% to Viator.
Run your own ads instead.

Free 5-minute Google Ads audit. I'll look at your current setup and tell you whether Google Ads makes sense for your tour business — and what I'd do first.

Reply within 24h · No contracts · Faisalabad → worldwide