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Helping tour operators grow direct bookings through proven marketing systems.

NewNow taking 2–3 more tour operators this quarter→

Google Ads for tour operators that actually generate direct bookings.

I run Google Ads for tour operators tired of giving 25% of every booking to Viator. PrimeOne Tours (Cancun) went from 99% Viator-dependent to +127% direct bookings in 12 months, at 2.8× blended ROAS.

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PrimeOne Tours · 12 months+127% direct2.8× blended ROAS · Viator share 99% → 59%
02Case study

PrimeOne Tours, Cancun. +127% direct bookings in 12 months.

2.8× blended ROAS on Google + Meta. Viator share down from 99% to 59%. Bookings come straight from the site instead of Viator.

Cancun, Mexico · Day tours / experiences · Google + Meta Ads

PrimeOne is a Cancun day-tour operator who used to be 99% Viator-dependent. Twelve months later, Viator is 59% of their bookings and the direct slice runs on its own engine.

We built Google Search and Performance Max around high-intent Cancun tour queries, added Meta retargeting, and pointed everything at a conversion-optimized site so the bookings come direct. Email and WhatsApp reactivation pulled dormant past guests back in.

Direct bookings tripled by month 3, the direct slice hit ~22% by month 6 and ~41% by month 12, with organic direct traffic up 180%.

PrimeOne ToursCancun, Mexico · Active client
12-month resultActive campaign
  • Direct booking lift
    ↑+127%12 months · site-direct only
  • Blended ROAS
    ↑2.8×Google + Meta · server-side tracked
  • Viator share of bookings
    ↓59%down from 99%
  • OTA dependency cut
    ↓−40pp40 points in 12 months
Flagship case study · 1 client · numbers reflect the 12-month engagementRead the full case study→
01The number

+127% direct bookings in 12 months. One real client.

PrimeOne Tours in Cancun went from 99% Viator-dependent to a 127% lift in direct bookings at 2.8× blended ROAS across Google and Meta. Viator share dropped from 99% to 59%.

2.8×

Blended ROAS · Google + Meta

PrimeOne Tours · Cancun

+127%

Direct booking lift · 12 months

Site-direct bookings only

59%

Viator share of bookings

Down from 99% to 59%

Want a similar setup for your tour business? Start with a free 5-minute Google Ads audit.

Book a free audit→
Hamza Liaqat, founder of AryzeTech, Google Ads specialist for tour operators
Hamza Liaqat
Founder · AryzeTech
03About

I run Google Ads for tour operators.

My flagship case is PrimeOne Tours in Cancun. Twelve months in, direct bookings are up 127%, blended ROAS sits at 2.8× across Google and Meta, and Viator's share dropped from 99% to 59%. The campaigns target high-intent searches: people Googling specific tours in Cancun right now, ready to book.

What I do for tour operators:

  • Google Ads management focused on high-intent search
  • Conversion-optimized landing pages and booking flows
  • Conversion tracking setup (so we actually know what's working)
  • Email automation for past guests

I'm the founder of AryzeTech (a 15-person agency in Pakistan). Small team, focused work, no inflated client counts.

Currently taking on 2–3 more tour operators this quarter.

Google Ads CertifiedFounder · AryzeTech15-person team · Pakistan
04Pricing

Tour Operator Google Ads System.

One flat setup fee, one flat monthly fee, you own the ad budget. No retainers tied to ad spend.

One-time setup

$750

Landing page + conversion tracking + Google and Meta campaign build.

Monthly management

$1,200/mo

Ongoing campaign management, reporting, and optimization.

Ad budget

$1,500–3,000/mo

Client owns the ad budget separately, paid directly to Google and Meta.

Same system that's running PrimeOne ToursBook a free 5-min audit→
08FAQ

The questions every operator asks.

Answered the way I'd answer them on a call: no hedging, no agency-speak.

Who is this actually for?

Tour & activity operators doing $30k–$500k/month who are leaving margin on the table because OTAs own the funnel, attribution is broken, or marketing has been "set and forget." If you can't name which channel brought your last booking, this is for you.

What's the actual investment?

$750 one-time setup (landing page + conversion tracking + campaign build) and $1,200/month for ongoing management. You own the ad budget separately, paid directly to Google and Meta (recommended $1,500–3,000/mo). No markups on ad spend.

What if it doesn't work?

We work month-to-month after the one-time setup. Clear scoreboard at week 4, week 8, and week 12. If the campaign isn't producing tracked direct bookings by the end of the first 90 days, you don't extend. No 12-month lock-ins.

How fast do you reply?

Slack DMs within 4 hours on weekdays, async-first. You won't be funneled through an account manager. It's me on the other end.

How is this different from a marketing agency?

An agency assigns you a junior team and a templated playbook. This is one operator at a time, hands-on, with someone who actually understands the booking engine, the ad platforms, AND the operator's economics. No 30-page reports. No quarterly reviews. Just the system.

Are you the best marketing agency for tour operators?

For owner-operated tour businesses who want a focused Google Ads + landing-page + tracking system, we're a strong fit. Our flagship case study is PrimeOne Tours in Cancun (+127% direct bookings, 2.8× blended ROAS, Viator share 99% → 59%). For enterprise hospitality groups or operators above $10M, larger firms like MMGY Global are usually better. We published an honest 8-agency comparison that names the right fit by revenue band.

Read the full agency comparison
Do I need to already be running ads?

No. Whether you're at $0/month on paid or $50k/month, the audit step in week 1 figures out where the leaks are. We don't add spend until tracking and the funnel can hold it. Otherwise we're just paying to learn what we already know.

Can you guarantee results?

No one honest can. What I do guarantee: a built-and-launched booking system, weekly transparent reporting, and a working scoreboard so we both know what's true. If the work isn't producing, we say so, and you don't extend.

Where are you based?

Faisalabad, Pakistan · GMT+5. Calls are scheduled across PST, EST, UTC and PKT, usually 9am–5pm in your timezone. Async Slack covers the rest of the day. I work with operators across North America, Europe, LATAM, and APAC. Timezone hasn't been a blocker yet.

Ready when you are

Stop giving 25% to Viator.
Run your own ads instead.

Free 5-minute Google Ads audit. I'll look at your current setup and tell you whether Google Ads makes sense for your tour business, and what I'd do first.

Reply within 24h · No contracts · Faisalabad → worldwide