PrimeOne is a Cancun day-tour operator who used to be 100% Viator-dependent. Even now, Viator is still 98–99% of their volume.
We built a Google Ads campaign targeting high-intent Cancun tour searches — people Googling specific tours, ready to book — and pointed it at a conversion-optimized site so the bookings come direct.
Next phase: scale ad budget and launch Meta Ads to push direct bookings toward $15–20K/mo.
- Google Ads spend→~$1Kper month
- Direct bookings (off-site, off-Viator)↑~$6K$6–7K/mo
- Return on ad spend↑~6×current run-rate
- Viator dependency→98–99%still — being scaled down
