Free tools for tour operators.
14 interactive calculators and generators built specifically for tours and experiences. No email gate, no signup. Use them, share them, run your own numbers.
Pick your weapon.
Each tool answers one specific question. No bloat. No upsell. No data harvesting.
Tour Booking Fee Calculator
Bokun vs FareHarbor vs Rezdy — real annual cost
Plug in your monthly bookings and AOV. See exact annual cost on Bokun, FareHarbor, Rezdy, Peek Pro, Checkfront, and Bookeo — including subscription, direct fees, and OTA fees.
OTA Commission Calculator
How much Viator and GetYourGuide cost you per year
See your real annual OTA spend, plus how much you would save by shifting bookings to direct. Includes payback math for website + marketing investment.
Tour Schema Markup Generator
TouristTrip + AggregateRating + Offer JSON-LD
Generate ready-to-paste structured data for any tour page in 60 seconds. Unlocks rich snippets in Google search and citations from ChatGPT, Perplexity, and AI Overviews.
Tour Pricing Tier Generator
3-tier anchor pricing that lifts AOV 12-18%
Turn your single tour price into a research-backed 3-tier structure (Standard / Most Popular / Premium) with charm-pricing or premium-pricing conventions calibrated to your audience.
Long-tail Keyword Generator
60+ keyword ideas for tour operators
Pick destination + tour types. Get 60+ long-tail keyword candidates across 6 intent categories — commercial, audience, question-based, seasonal, branded competitor, and more.
Tour Operator Diagnostic
7-question quiz finds your biggest leak
Score yourself across 4 leak categories — OTA dependency, conversion, traffic, AI search visibility — and get a tailored 4-action plan in 60 seconds.
Google Ads Budget Allocator
Split a monthly budget across campaign types
Plug in your monthly Google Ads budget. Get the recommended split across branded, long-tail, remarketing, and discovery — with projected ROAS, clicks, and bookings for each bucket.
Email Sequence Generator
5 templates that drive 15-25% of revenue
Personalized templates for abandoned booking recovery, pre-trip prep, post-trip review, past-guest reactivation, and referral activation. Copy each into your booking system.
Review Request Generator
Take review collection from 3% to 25%
Templates for email, SMS, in-person ask, QR card, and 3-day follow-up. Calibrated to the multi-touch system that actually moves the needle.
FAQ Schema Generator
FAQPage JSON-LD in 60 seconds
Paste your Q&A pairs, get ready-to-paste FAQPage structured data. The single highest-leverage move for getting cited by AI Overviews, ChatGPT, and Perplexity.
Tour ROI Calculator
Margin by channel, customer LTV, operating profit
Full economic model for tour operators. See contribution margin per channel (direct, OTA, walk-up, B2B), customer LTV, and the dollar value of shifting bookings between channels.
A/B Test Ideas Generator
16 ranked tests for tour booking pages
Specific A/B tests for tour booking pages — pricing, trust, mobile, urgency, copy, flow. Each ranked by impact/effort with hypothesis, control, variant, and expected lift range.
Pinterest Pin Generator
Downloadable 1000x1500 pins in seconds
Generate Pinterest pins for any blog post or tour landing page. Pre-loaded with all 16 articles + custom mode. Pinterest is the #2 referral channel for travel — pins drive traffic for 2+ years.
Conversion Audit Scorecard
Grade your booking page across 5 dimensions
20-question scorecard covering mobile UX, pricing transparency, trust signals, booking flow, and page speed. Outputs a per-dimension grade and prioritized fix list for your weakest area.
One new tool every month.
Currently in the pipeline. Want one built first? Email me.
- 01
Tour-page conversion auditor
Paste your URL — get a scored breakdown of friction points and a prioritized fix list.
- 02
Channel-mix optimizer
Find the booking mix (direct / OTA / B2B) that maximizes contribution margin given your unit economics.
- 03
Tour landing-page wireframer
Pick a tour type — get a research-backed page outline and section-by-section copy starters.
- 04
Seasonal cohort projector
Enter peak-season data — get next-year revenue projections and the booking-window curve.
Want help putting these numbers into action?
The calculators tell you what's possible. I'll tell you what to fix first — and what each fix is worth.
Book a free audit call→Reply within 24h · No contracts