Quick answer (April 2026): Peek Pro's free plan charges 6% commission on direct bookings, 0% on Peek.com bookings. Paid plans start at $199/month with reduced commissions. Free plan is best for small US operators; paid plans only make sense above ~250 direct bookings/month. Dynamic pricing can lift revenue 10–20% on peak slots. Calculate your cost →
Peek Pro is the tour booking platform built around three differentiators: the strongest mobile POS for walk-up sales, a sophisticated dynamic pricing engine, and a marketplace (Peek.com) that drives free organic bookings to operators on the platform. This guide covers what each pricing tier actually costs, when the free plan beats the paid tier, and whether the dynamic pricing premium is worth it.
Peek Pro's pricing structure
Peek Pro operates on a tiered model with a free entry plan and paid tiers that reduce commissions and add features:
| Plan | Monthly fee | Direct booking fee | Peek.com fee | Other OTA fee |
|---|---|---|---|---|
| Free | $0 | 6% | 0% | varies |
| Pro | ~$199/mo | reduced (~3%) | 0% | varies |
| Premier | custom | further reduced | 0% | varies |
Peek doesn't publish exact paid-plan rates — they're negotiated based on volume and feature requirements. Operators we've worked with on the Pro plan typically pay 3–4% on direct bookings (vs 6% on free).
The 0% on Peek.com is the structural advantage: Peek runs its own consumer-facing marketplace at peek.com, and bookings that come through that marketplace incur no commission to the operator. This is similar to how Bokun handles Viator (0% on parent-company bookings) — it's the platform's loss-leader to drive operator adoption.
What you actually pay (real-world examples)
Example 1: Small US operator, 50 bookings/month at $80 AOV, 70% direct / 30% Peek.com
- Free plan: 50 × 12 × 70% × $80 × 6% = $2,016/year (direct)
- Peek.com bookings: 50 × 12 × 30% × $80 × 0% = $0
- Monthly fee: $0
- Total: ~$2,016/year
For comparison, FareHarbor would cost the same operator $2,880/year (6% on every booking, no platform-marketplace exception). Bokun would cost ~$876/year. Peek Pro free is cheaper than FareHarbor for US operators with even modest Peek.com volume.
Example 2: Mid-size US operator, 250 bookings/month at $90 AOV, 60% direct / 40% Peek.com
- Free plan: 250 × 12 × 60% × $90 × 6% = $9,720/year (direct)
- Peek.com: $0
- Total free plan: ~$9,720/year
OR Pro plan (~$199/mo + 3% direct estimate):
- Subscription: $199 × 12 = $2,388
- Direct: 250 × 12 × 60% × $90 × 3% = $4,860
- Total Pro plan: ~$7,248/year
The Pro plan saves ~$2,500/year at this volume. Break-even where Pro beats Free is around 180–220 direct bookings/month, depending on your direct-vs-Peek.com mix.
Example 3: Large US operator with walk-up sales, 600 bookings/month at $95 AOV
- Pro plan: $199 × 12 = $2,388
- Direct (60%): 600 × 12 × 60% × $95 × 3% = $12,312
- Peek.com (40%): $0
- Total: ~$14,700/year
Compared to: Bokun at this volume = ~$7,400/year, Rezdy = ~$8,200/year, FareHarbor = ~$41,000/year. Peek Pro at high volume sits between Bokun/Rezdy and FareHarbor on cost — but the dynamic pricing and POS justify the premium for some operators.
What's unique about Peek Pro
Two structural advantages set Peek Pro apart from Bokun, Rezdy, and FareHarbor:
1. Industry-leading mobile POS
Peek Pro's mobile POS app is widely considered the best in the industry for walk-up sales, kiosks, and in-person bookings. Operators with significant physical-location sales (visitor centers, ticket booths, hotel concierge desks) report Peek Pro's POS handles transactions 30–40% faster than FareHarbor's and dramatically faster than anything Bokun or Rezdy offer.
For a tour operator with even one staffed walk-up location, the POS quality alone justifies considering Peek Pro over alternatives.
2. Dynamic pricing engine
Peek Pro's pricing engine adjusts tour prices automatically based on demand:
- Demand-based: Peak time slots fill faster → prices increase. Low-demand slots → prices decrease to fill empty seats.
- Time-based: Last-minute bookings (within 24 hours) can carry premium pricing or discount pricing depending on availability.
- Calendar-based: Holiday weekends, special events, and seasonal peaks automatically reprice.
- Group-size based: Different per-person rates for solo, couple, and group sizes.
Operators using dynamic pricing report 10–20% revenue lift during peak periods. This is the single highest-ROI feature in the entire industry — no other major platform has equally sophisticated dynamic pricing.
The flip side: dynamic pricing is on the Pro plan only (not free), and configuring it correctly takes setup time. Operators who want a "set and forget" pricing structure won't see the benefit.
3. Peek.com marketplace
Peek runs a consumer-facing marketplace at peek.com that promotes operator listings to organic search traffic. Operators on Peek Pro automatically get listed, and bookings through Peek.com pay 0% commission to the operator (Peek monetizes through ads and partnerships separately).
The traffic volume from Peek.com is real but smaller than Viator or GetYourGuide. Most operators report 5–15% of their Peek Pro bookings come through the Peek marketplace organically.
What's NOT included
Peek Pro's structure has notable gaps:
- Limited international support. Peek Pro is heavily US-focused. International operators report fewer payment processor options, less robust multi-currency support, and slower customer support response in non-US time zones.
- Smaller channel manager footprint than Bokun or Rezdy. Peek connects to Viator, GetYourGuide, and TripAdvisor but with fewer marketplace partners total.
- No B2B reseller portal on the free plan; available on Pro+ but less developed than Rezdy's.
- Free plan limits — no access to the dynamic pricing engine, limited automated emails, no priority support.
Hidden costs
- Payment processor fees — passed through, ~2.9% + 30¢ via Stripe
- Pro plan negotiated minimums — Peek sometimes requires annual commitment for the published Pro pricing
- Premier tier custom pricing — non-public, negotiated based on volume and feature scope
- SMS notifications — paid add-on, charged per message
- Custom development — API is included on Pro+, but development is your cost
When Peek Pro is the right choice
Peek Pro wins when:
- You're a US operator with significant walk-up POS sales (visitor centers, kiosks, hotel desks)
- You want dynamic pricing to capture peak-period revenue uplift (10–20% gains common)
- You can benefit from Peek.com marketplace exposure (especially for outdoor activities, adventure tours, hyperlocal experiences)
- Your booking volume is high enough to justify the Pro tier's $199+/month
- You value the best-in-class POS app over deeper international channel manager features
Peek Pro is the wrong choice when:
- You're not US-based (Peek's international support is weaker)
- You sell heavily through Viator (Bokun's 0% Viator fee saves more)
- Your sales are 95%+ digital, no walk-up (the POS advantage is wasted)
- You need extensive multi-currency and international payment support
- Your booking volume is under 30/month (free plan still costs 6% on direct, vs FareHarbor at the same rate but with bundled processing)
Peek Pro vs alternatives
For full head-to-head comparison: Rezdy vs Peek Pro | Master comparison.
Quick decision tree:
- Mostly digital, no walk-up? → Bokun (cheaper, deeper channel manager)
- Heavy walk-up POS, US-based? → Peek Pro (POS quality justifies it)
- Want dynamic pricing? → Peek Pro (only major platform with sophisticated engine)
- High direct volume, want 0% direct commission? → Rezdy
- Mixed inventory (tours + rentals + lodging)? → Checkfront
- International operator? → Bokun or Rezdy (better international support)
Should you pay for Pro?
Math on whether to upgrade from Free to Pro:
- Pro plan saves ~3 percentage points on direct booking commission (6% → ~3%).
- Subscription difference: $199 × 12 = $2,388/year extra.
- Break-even: 3% × direct revenue = $2,388. So direct revenue must be ≥ $80,000/year for Pro to beat Free on commission savings alone.
- $80,000/year direct revenue at $90 AOV = ~75 direct bookings/month.
Below 75 direct bookings/month, Free plan wins. Above 200 direct bookings/month, Pro is clearly cheaper. Between 75 and 200 — it's a judgment call based on whether you also want dynamic pricing (yes → upgrade), priority support (yes → upgrade), and advanced reporting (yes → upgrade).
FAQ
Is Peek Pro really free?
The Free plan is genuinely $0/month with 6% commission on direct bookings and 0% on Peek.com bookings. There's no setup fee, no contract, no card required. The free plan caps you out of dynamic pricing, advanced emails, and priority support.
How much does Peek Pro Pro cost?
Peek doesn't publish exact Pro pricing — it's negotiated. Operators report rates around $199/month with reduced direct commissions (typically 2–4% vs 6% on free). Higher tiers (Premier) are custom-priced for high-volume operators.
Does Peek Pro work for non-US operators?
Yes, but with limitations. International operators report weaker payment processor options, slower support in non-US hours, and fewer Peek.com marketplace traffic benefits (Peek.com's audience is primarily US). Bokun and Rezdy are stronger choices for international operators.
Is dynamic pricing worth the upgrade to Pro?
For most operators with at least one consistently popular tour during peak periods, yes — dynamic pricing typically lifts peak-slot revenue 10–20%. On a $200K direct revenue base, that's $20K–$40K per year in additional revenue, which dwarfs the ~$2,400 annual upgrade cost.
Does Peek.com really drive bookings?
Yes, but volume varies. Operators we've worked with report 5–15% of their bookings come through Peek.com organically. It won't replace dedicated marketing, but it's free incremental volume that no other major platform offers.
Can I use Peek Pro alongside another platform?
Technically yes (run two booking systems in parallel), but it creates operational headaches around availability sync. Most operators commit to one platform. If you want Peek's POS specifically without committing to their full platform, the integration story is limited.
Run your specific numbers
Use the free booking fee calculator to see exact annual cost on Peek Pro Free, plus Bokun, Rezdy, FareHarbor, Checkfront, and Bookeo for your specific volume and mix.
If you're considering Peek Pro for the dynamic pricing or POS specifically, book a free 30-min audit — we'll model whether the dynamic pricing revenue uplift on your specific tour mix justifies the Pro plan cost.
