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Booking 2 clients in May

Helping tour operators grow direct bookings through proven marketing systems.

01Services

Four services. One outcome — bookings you own.

We don't sell channels. We sell the system that turns search demand into a booking — built, tracked, and defended end-to-end. Flagship case: PrimeOne Tours — ~6× ROAS on Google Ads.

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No contractsTaking 2–3 more this quarterReply within 24h

~$1K/mo

PrimeOne Google Ads spend

~$6K/mo

PrimeOne direct bookings

~6×

PrimeOne ROAS

02What we do

Each service stands alone. Together they compound.

Pick one if that's the leak. Stack them when you're ready to scale. Most operators end up running all four — once they see how the numbers move.

01Build

Tour Website Design

A booking site, not a brochure.

Most tour sites were built by a designer who'd never seen a Rezdy widget. We design booking-first — every page measured against one question: would this guest hit Confirm at 11pm on their phone?

  • Mobile-first checkout flow tuned for tour intent
  • Native widget integration (Rezdy, FareHarbor, Bokun, Peek Pro, Checkfront)
  • Sub-2s LCP — faster than 95% of operator sites we audit
  • Schema baked in (TouristTrip, FAQ, AggregateRating)
  • Server-side tracking wired before launch, not after

Same landing-page system that runs PrimeOne Tours — built for high-intent paid traffic.

See the deep-dive→Or just book a call
02Rank

Tour Operator SEO

Outrank Viator on the keywords you actually want.

Generic SEO firms aim for traffic. We aim for bookings. We hunt the long-tail intent queries OTAs ignore — "private snorkel tour Maui small group", "kayak day trip Hossegor English speaking" — and own them.

  • Keyword strategy built around booking intent, not volume
  • Topical clusters that Google reads as a category authority
  • On-page + technical fixes prioritized by revenue impact
  • GEO (AI overview) optimization for ChatGPT and Google AI
  • Quarterly ranking + revenue-attributed reporting

Long-tail booking-intent queries — the kind Viator ignores but tour buyers actually use.

See the deep-dive→Or just book a call
03Spend

Google Ads Management

Paid bookings with margin you can defend.

Anyone can spend $5k on Google. The trick is spending it where guests are 24 hours from booking — and not lighting cash on top-of-funnel keywords that look good in dashboards. We run accounts the way an operator would.

  • Search campaigns built around booking-window intent
  • Performance Max with proper exclusions (not the default mess)
  • Landing page conversion rate fixed before scaling spend
  • Server-side conversion tracking — accurate ROAS, not estimated
  • Weekly Slack updates · monthly margin-first reports

PrimeOne Tours runs at ~6× ROAS on $1K/mo Google Ads spend (~$6K/mo direct bookings).

See the deep-dive→Or just book a call
04Lift

Booking Optimization

Plug the leaks before pouring more in.

Half the operators we audit have funnels that lose 40% of bookings between "Book Now" and "Confirmed". We fix the boring stuff — the steps, the copy, the abandonment triggers — before recommending a single new ad dollar.

  • Full booking-funnel teardown (mobile + desktop)
  • Abandoned-cart automation built into your booking platform
  • Pricing & upsell architecture that lifts AOV 18–34%
  • Email + SMS sequences for pre-arrival, on-trip, post-trip
  • A/B testing framework — no more guessing

Conversion tracking + landing-page fixes + email automation for past guests.

See the deep-dive→Or just book a call
03How it runs

A 90-day clock — not a 12-month leash.

Long retainers reward effort. We trade them for a tight 90-day cadence with a real outcome at the end of it. By week 12 you have a working system — or you walk, no penalty.

  1. Week 0

    Audit — and tell you the truth.

    We pull apart your funnel, your tracking, your ad accounts, your top-100 ranking pages. You get a written audit naming the biggest leak in plain language. If Google Ads isn't the right tool for it, we'll say so.

  2. Weeks 1–4

    Foundation — fix the unsexy 80%.

    Tracking goes server-side. Landing pages get rebuilt. Schema goes in. We don't scale spend or push for rankings until the funnel below it actually converts. Boring stuff first. Always.

  3. Weeks 5–12

    Compound — bookings stack week over week.

    Now we scale. Paid ads expand on what's working. SEO clusters go live. Each week we ship, measure, and prune. By week 12 you have a system — not a vendor.

04Why us

What you get — that generic agencies can't fake.

There's no shortage of agencies who'll "do tour marketing." Here's what changes when the person on the other side actually runs an ad account that's working.

01Specialism

Tours only. That's the whole list.

No DTC brands, no SaaS, no chiropractors. Four years inside booking funnels means we know FareHarbor's quirks, Viator's policy traps, and what a slow-season landing page actually needs.

02Senior hands

You work with the operator. Direct.

No account exec. No junior relaying messages. The person doing the SEO is the person on Slack at 2am when a booking flow breaks.

03Margin

Profit per booking, not impressions.

Every report leads with revenue and margin. Reach, impressions and CPM live in the appendix where they belong. If a campaign isn't paying back, we kill it — even if it's ours.

04Tracked

Server-side tracking, week one.

Most "low ROAS" complaints we inherit are attribution holes, not bad ads. We close the holes before judging anything else. Real numbers, not estimated conversions.

05How we're different

What other agencies sell — and what we ship instead.

Easier to read it side-by-side. If the left column sounds familiar, you already know why your last retainer didn't work.

Industry default

What other agencies do.

  • 12-month lock-in retainers
  • % of ad spend (rewards spending, not bookings)
  • Junior account managers running your account
  • Generic dashboards no one reads
  • Bolt-on retargeting before the funnel converts
How we run it

What you get instead.

  • Month-to-month after the one-time setup — your call
  • Flat fee · ad spend goes straight to Meta / Google
  • Direct Slack with the operator doing the work
  • Live dashboards you can open at 2am
  • Funnel + tracking fixed before we spend a dollar scaling
Taking 2–3 more operators this quarter

Ready to build the booking system?
Start with the audit.

Free 5-minute Google Ads audit. I'll look at your current setup and tell you whether Google Ads makes sense for your tour business — and what I'd do first if it does.

Book a free strategy call→

Reply within 24h · No contracts · Faisalabad → worldwide