Why Your LinkedIn Posts Get 12 Views (And How Video Fixes That)

Your Growth Engine is only as powerful as the content fueling it. You're spending hours crafting the perfect LinkedIn post, hitting all the right keywords, tagging all the right people, only to be met with crickets. 12 views. It's frustrating, I know.

As a Production Architect, I see this as a system failure in your content production. The hard truth is that in today's content landscape, text posts are dead. If you want to grab attention, you need video. Video content gets 5x more engagement on LinkedIn and a whopping 10x on TikTok. At Aryzetech, we've built a production system for video editing that turns raw footage into professional, scroll-stopping videos that drive real business results. The data backs it up: 87% of marketers say that video has directly increased their sales.

The 3-Second Rule That Determines Success

You have exactly three seconds to convince someone to stop scrolling and watch your video. Three seconds. That's it. If you don't hook them in that initial window, they're gone forever. That's why we're obsessed with crafting the perfect hook. We use a variety of strategies to grab attention, from asking a provocative question to making a bold, counterintuitive statement to using a visually surprising opening shot.

I worked with a B2B SaaS company that was getting around 200 views per video. They were putting out good content, but their openings were slow and uninspired. We came in and completely revamped their editing style, focusing on creating a powerful hook for every single video. The result? They went from 200 views to an average of 45,000 views per video. That's the power of a good hook.

LinkedIn vs TikTok vs YouTube: Different Platforms, Different Edits

One of the biggest mistakes I see people make is posting the exact same video across all of their social media platforms. You can't do that. Each platform has its own unique culture, its own algorithm, and its own set of user expectations. A video that crushes it on TikTok will likely fall flat on LinkedIn.

• LinkedIn: This is a professional platform. Your videos should be value-first, typically between 30 and 90 seconds long, and you absolutely must have captions.
• TikTok: This is an entertainment-first platform. Your videos should have fast cuts, use trending audio, and be between 15 and 60 seconds long.
• YouTube: This is a search-based platform. Your videos can be longer, typically between 8 and 15 minutes, and they should be SEO-optimized and educational in nature.

We tailor our editing style to each platform, ensuring that your content feels native and authentic wherever it's posted.

The Subtitle Strategy That Increased Views by 400%

Here's a stat that should shock you: 85% of social media videos are watched without sound. That means if you're not using captions, you're losing a massive portion of your audience. Captions aren't optional anymore; they're absolutely essential.

But not all captions are created equal. We've found that using dynamic, animated captions instead of static, boring ones can increase engagement by as much as 35%. We also take the time to style the captions to match your brand, creating a more cohesive and professional look.

B-Roll: The Secret Weapon of Professional Videos

A talking head video can be informative, but it can also be a bit, well, boring. That's where B-roll comes in. B-roll is any supplemental footage that you cut into your video to add visual interest and help illustrate your points. And the data shows that it works: videos with B-roll have 89% higher completion rates according to a report from Wistia.

We use a variety of B-roll sources, from high-quality stock footage to screen recordings to custom motion graphics. As a general rule of thumb, we aim for a 60/40 split: 60% B-roll and 40% talking head. This keeps the viewer engaged and makes your videos feel much more dynamic and professional.

Color Grading for Brand Consistency

Ever wonder why the footage from your iPhone looks a bit flat and washed out? It's because it hasn't been color graded. Color grading is the process of adjusting the colors in your video to create a specific mood or tone. It's what gives professional videos that polished, cinematic look.

We use LUTs (Look-Up Tables) and other color grading techniques to make your videos pop. We also take the time to match the color palette of your videos to your overall brand identity, creating a more consistent and recognizable look across all of your content.

Is Your Growth System Producing Amateur Content?

Professional video editing isn't just about making things look pretty—it's about engineering a content production system that consistently delivers high-quality assets. If your videos look amateur or inconsistent, it's a sign that your Growth Engine lacks the proper production infrastructure.

Before you invest in more video equipment, you need a clear blueprint of your content production system. Our proprietary Execution System Map (ESM) is designed to diagnose bottlenecks in your Growth Engine and identify where your content quality is breaking down.

→ Get Your Custom Execution System Map Here

Repurposing One Video Into 15 Pieces of Content

One of the keys to a successful video strategy is consistency. But who has the time to create a new video every single day? That's where our content multiplication strategy comes in. We can take one long-form piece of content, like an interview or a webinar, and repurpose it into a dozen or more smaller pieces of content.

• A long-form interview can become 10 short, shareable clips.
• A webinar can be turned into 5 highlight reels.
• A podcast can be transformed into an audiogram and a series of video snippets.

This allows you to get the maximum possible value out of every single piece of content you create.

The Aryzetech Video Editing Process

We've developed a streamlined, six-step process to ensure that every video we produce is of the highest quality:

1. Strategy Call: We start by getting on a call to understand your goals, your target audience, and the key messages you want to convey.
2. Script Review: We'll review your script and make suggestions to optimize it for video.
3. Rough Cut: We'll create a rough cut of your video to establish the overall structure and pacing.
4. Fine Cut: We'll add in B-roll, graphics, and captions to bring your video to life.
5. Color & Sound: We'll do a final color grade and sound mix to give your video that professional polish.
6. Delivery: We'll deliver the final video in all the formats you need, optimized for each platform.

Is Your Build Engine Stalling?

Your product's success depends on the quality and velocity of your development system. If you're struggling with low engagement, inconsistent content quality, or slow video production, it's a sign of a system-level problem. It's time to upgrade your engine.

Ready to stop the scroll and start converting with the speed and precision of our Build Engine?

→ Activate Your Build Engine with Aryzetech

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References

[1] G2 Marketing Statistics, 2025. "The Power of Video Content in Social Media."